In Alan's words: "... Yanus didn't set out from home one morning with the goal of ending poverty in Bangladesh or raising tens of millions of people around the world out of poverty. He wasn't thinking about starting a bank or a social movement. He certainly wasn't game-planning to win the Noble Peace Prize. He saw a woman in a village who needed help and, decided he could not not help her."
Rule 38: "If you want to think big, start small" resonates in the heart and mind of Bottom-Up innovators. The point is: whatever you feel passionate about and compelled to drive, do it! Welcome experimentation. Don't over-engineer a solution or wait for perfection. Alan's advice is "Start small. If it works, keep doing it. If it doesn't work, change what you're doing until you find something that does work."
Bottom-Up Innovation is all about starting small. We need to remind ourselves, in the heat of the battle, to never underestimate the repercussions of small actions.
While RULES OF THUMB is not a manifesto for Bottom-Up Innovators, it's packed with good advice and definitely a recommended read.
If you want to think big, start small.